Job Description

Job Description

Email & SMS Marketing Manager

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Sleepyhead | Old Town Scottsdale, AZ | Full-Time, In-Office (Mon–Fri)

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About Us

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Sleepyhead is one of the fastest-growing brands in the sleep industry and was recently named to the Inc. 5000 list of America's fastest-growing private companies. We're a modern e-commerce company based in Scottsdale, shaking up the college sleep market with premium mattress toppers and sleep essentials. Our high-performance products, data-driven marketing and strong brand identity have built a loyal following of students, parents and young adults who love better sleep (and better design).

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Role Overview

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We're looking for a hands-on  Email & SMS Marketing Manager to own and grow our Klaviyo and Postscript channels. You'll run everything from strategy to execution: building campaigns and flows, sharpening segments, testing constantly, creating landing pages, and using the data to decide what comes next.

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This role is for someone who rolls up their sleeves. You're as comfortable building a campaign yourself as you are planning one. You use AI tools to work faster and smarter, you take ownership of results, and you want to grow with a company that's scaling quickly.

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What You'll Do

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Own the channels

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• Plan, build and run email and SMS campaigns in Klaviyo and Postscript
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• Build, maintain and optimize flows and automations (welcome, abandoned cart, browse abandonment, post-purchase, winback, etc.)
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• Own the email and SMS content calendar around product launches, promotions, seasonal moments and key sales periods, including back-to-school
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Segment, test, optimize

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• Build and refine customer segments and audiences to improve targeting and performance
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• Run ongoing A/B tests on subject lines, creative, offers, timing and messaging
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• Keep improving list growth, deliverability, engagement and revenue per recipient
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Create

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• Write copy and produce email and SMS content
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• Work with our design team, adapt templates, or design your own assets when needed
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• Build and launch landing pages that support campaigns and conversion
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Analyze and report

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• Track and report on open rates, click-through rates, conversions, revenue and attribution
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• Turn performance data into clear insights and next steps
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• Spot opportunities to grow the channel and act on them
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Use AI and stay sharp

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• Use AI tools for copywriting, ideation, segmentation, analysis and workflow efficiency
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• Keep up with email, SMS and AI trends and bring new ideas to the team
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Collaborate

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• Work closely with the design, e-commerce and marketing teams to keep campaigns aligned with brand and business goals
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What You Bring

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• 2–3+ years of hands-on experience in email and/or SMS marketing, ideally in e-commerce or DTC
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• Direct experience running Klaviyo; Postscript experience is a strong plus
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• Proven track record of building segments, running tests and improving performance
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• Experience building landing pages (Shopify, page builders or similar)
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• Strong analytical skills and comfort working with campaign and revenue data
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• Comfortable using AI tools in your day-to-day work, and curious about how to use them better
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• Design skills in Canva, Adobe Creative Suite, Figma or similar
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• Strong writing skills and attention to detail, with an eye for brand consistency
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• Highly organized, able to manage multiple projects and deadlines
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• A strong work ethic: you show up, own your work and get things done
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• Bachelor's degree in Marketing, Communications, Business, Design or a related field, or equivalent experience
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• Must be comfortable working in-office Monday through Friday in Old Town Scottsdale
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What We Offer

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• Ownership of a high-impact revenue channel at a fast-growing e-commerce brand
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• Hands-on work across email, SMS, creative, landing pages and analytics
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• A close working relationship with an experienced marketing team
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• Clear growth opportunities as Sleepyhead continues to scale
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• A collaborative, fast-paced environment where your work directly moves the business
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If you're a driven email and SMS marketer who loves testing, owns results and wants to grow with a fast-moving brand, we'd love to hear from you.

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Job Tags

Full time, Seasonal work, Work at office, Monday to Friday

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